Kellogg’s Finally Getting in on the Gluten-Free Game?

Not only is it the most popular blog post on GlutenFreePDX.com, but it’s an issue that has frustrated me for quite a while!

Writing back last April, I investigated Kellogg’s gluten-free offerings, and found a staggering ZERO options. This from a major purveyor of cereals, granola bars and other breakfast items that would most certainly benefit from a diverse array of offerings.  Perhaps because of public frustration, perhaps because General Mills has capitalized on Kellogg’s poor decision-making, word is that the ‘big K’ is finally getting on the Gluten-Free bandwagon.

Kellogg’s is expected to release a line of cereals catering to the gluten-free audience in the next six months or so, according to sources.  This includes the classic Rice Krispies, this time formulated with brown rice, and, like General Mills’ Chex, most likely using brown rice sugar or molasses instead of barley malt. Will this mean that favorites like Crispix will also get a re-formulation? Let’s hope so. I haven’t been able to eat that old favorite for years!

So, look forward to a trip down the cereal aisle in the near future that isn’t quite as insulting!  And thanks to public pressure and competition for getting Kellogg’s attention!

Advertisements

4 thoughts on “Kellogg’s Finally Getting in on the Gluten-Free Game?

  1. Jim Gibson

    Glad to hear about this. I have been missing out on a childhood cereal. Will I go back to it? Maybe, but it is nice to have more choices!

    Reply
  2. Allison

    I miss my Crispix!!!!!! They should also start eliminating the BHA and BHT or any other preservatives from their products.

    Reply
  3. Bob Fraser

    Just asked the UK arm of Kellog’s when they’re going to introduce it over here. I can get some but they aren’t nice, just like eating paper! Also twice as expensive.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s