Domino’s Pizza Announces Gluten-Free Crust*

Via Huffington Post:

Domino’s Pizza has launched a gluten-free pizza crust available at all of its nearly 5,000 stores in the U.S. It is the first national delivery chain to offer a gluten-free crust.

The company consulted with the National Foundation for Celiac Awareness which offers an official accreditation program to restaurants that serve gluten-free items. Here’s where things get a bit tricky though. Domino’s explains in a press release:

While Domino’s new Gluten Free Crust is appropriate for those with mild gluten sensitivity, Domino’s and the NFCA do not recommend it for those with celiac disease. Domino’s and the NFCA found that while the crust is certified as gluten free, current store operations at Domino’s cannot guarantee that each handcrafted pizza will be completely free from gluten.

While that caveat is a big one, we do reluctantly understand the reasons why all 5,000 chains (!!) can’t be verified as safe, clean spots for those needing a 100% gluten-free pizza. Perhaps if the new GF pizza is a success, Domino’s will work toward improving their gluten-free standards.  We aren’t even sure the pizza will be any good, but if you’ve ever been through an airport or in the ‘burbs with no gluten-free choices, it’s nice to have a national chain that is beginning to recognize an under-served market. Have you seen this pizza available yet, or tried it? Let us know what you think!

Here is Domino’s own stylish little video describing the pizza.


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