Well, that was quick. Just a month after Widmer released their awesome gluten-free beer Omission to an Oregon-only audience, it’s coming to the rest of the country! If you haven’t had Omission yet, we think you’ll really like it. Thanks to Widmer for pushing such a strong rollout!
PORTLAND, Ore. – May 17, 2012 – Beginning this week, Omission Beer will start distributing Omission Lager and Omission Pale Ale, the first two craft beer offerings from the new brand, nationally. Previously available only in Oregon, the phased rollout will begin on the West Coast and is expected to be available nationwide by mid-June.
Announced in late March by Craft Brew Alliance (CBA), Omission is the first craft beer brand in the U.S. focused exclusively on brewing great-tasting craft beers with traditional ingredients—including malted barley—that are specially crafted to remove gluten. Brewed by Widmer Brothers Brewing in Portland, Ore., Gluten levels in every batch of Omission beer are measured by the brewery and two independent labs using the R5 Competitive ELISA test to ensure that the beer meets the brewery’s standards. Test results for every batch of Omission beer are available to consumers at: www.omissiontests.com.
“After introducing Omission Lager and Omission Pale Ale in Oregon last month, we’re eager to share our great-tasting brews with the rest of the country,” said Terry Michaelson, CEO. “Omission is a testament to the creativity, innovation and dedication of our team. As a celiac, I’m thrilled with the result, and think others in the celiac and craft beer communities will be, too.”
Omission Lager and Omission Pale Ale
“We wanted to offer great craft beers to people who aren’t able to fully enjoy the craft beer experience due to gluten intolerance,” said Joe Casey, brewmaster. “Omission Lager and Omission Pale Ale are approachable beers and are true expressions of their respective styles. We’re looking forward to sharing both beers with people across the United States.”
Omission Lager is a refreshing and crisp beer, brewed in the traditional lager style. Perfect for a variety of occasions, Omission Lager’s aromatic hop profile offers a unique, easy-drinking beer for those looking for a lighter and approachable beer style. Bold and hoppy, Omission Pale Ale is a hop-forward American pale ale, brewed to showcase the Cascade hop profile. Amber in color, Omission Pale Ale’s floral aroma is complemented by caramel malt body, making for a delicious craft beer.